The Summit

The Next Screen

The screen is no longer just television, cinema or OTT. It is evolving into a dynamic ecosystem shaped by connected TV, mobile, social, creators, gaming, AI and immersive experiences.

As audiences move seamlessly across platforms and formats, the boundaries between content, technology, creators, platforms and advertising are rapidly disappearing.

The Next Screen is about understanding this transformation — and exploring what the future of entertainment will look like.

From how stories are created and discovered to how audiences engage, brands connect and content gets monetised, the entertainment landscape is being fundamentally reimagined.

SCREENXX 2026 brings together the leaders, creators, innovators and disruptors shaping this new era to decode the trends, technologies and ideas that will define the next generation of entertainment.

The Next Screen is not about where audiences watch.
It is about what they will watch, how they will experience it, and who will shape what comes next.